Facebook Lead Generation Ads Campaign Tutorial || Hindi

nolifecare5 June 23, 2025

 



Creating a tutorial for a Facebook Lead Generation Ads Campaign in Hindi is a great idea, as it caters to a significant audience. Here's a comprehensive outline and key points you'd want to cover in your tutorial. I'll provide it in English, and you can translate and elaborate on each point in Hindi for your actual tutorial.

Facebook Lead Generation Ads Campaign Tutorial (Hindi)

Target Audience: Businesses, marketers, entrepreneurs, and individuals in India and other Hindi-speaking regions who want to generate leads using Facebook Ads.

Format: Video tutorial (recommended for step-by-step visual guidance) with accompanying text/blog post.

Tutorial Outline & Key Points (to be explained in Hindi)

1. Introduction (परिचय)

  • What are Facebook Lead Generation Ads? (फेसबुक लीड जनरेशन विज्ञापन क्या हैं?)
    • Explain that these ads allow users to submit their information (name, email, phone, etc.) directly within Facebook/Instagram without leaving the app.
    • Highlight the convenience for users and higher conversion rates for businesses.
  • Why use Lead Generation Ads? (लीड जनरेशन विज्ञापनों का उपयोग क्यों करें?)
    • Collect contact information.
    • Build email lists.
    • Gather sign-ups for webinars, events.
    • Offer consultations, quotes, demos.
    • Generate interest for products/services.
  • Benefits: (फ़ायदे)
    • Easy to use for both advertisers and users.
    • High mobile conversion rates.
    • Pre-filled forms save time.
    • Targeting capabilities.
    • Cost-effective lead generation.

2. Prerequisites (आवश्यक तैयारी)

  • Facebook Business Page: (फेसबुक बिज़नेस पेज)
    • Must have an active Facebook Business Page.
    • Briefly show how to create one if needed (or link to a separate tutorial).
  • Facebook Business Manager (Recommended): (फेसबुक बिज़नेस मैनेजर - अनुशंसित)
    • Explain its importance for managing ad accounts, pages, pixels, and team access.
    • Briefly show how to set it up.
  • Ad Account: (विज्ञापन खाता)
    • Ensure an active ad account is linked to Business Manager or directly available.
  • Understanding Your Target Audience: (अपने लक्षित दर्शकों को समझना)
    • Importance of knowing who you want to reach.

3. Setting Up Your Lead Generation Campaign (लीड जनरेशन कैंपेन सेटअप)

  • Go to Ads Manager: (ऐड्स मैनेजर पर जाएं)
    • Navigate to Facebook Ads Manager.
  • Create New Campaign: (नया कैंपेन बनाएं)
    • Click on the "Create" (बनाएं) button.
  • Choose Campaign Objective: "Leads" (कैंपेन का उद्देश्य चुनें: "लीड्स")
    • Explain why "Leads" is the correct objective.
    • Campaign Naming: (कैंपेन का नामकरण)
      • Suggest a clear naming convention (e.g., "Leads_Product_Date").
  • Campaign Details: (कैंपेन विवरण)
    • Special Ad Categories (if applicable): (विशेष विज्ञापन श्रेणियाँ - यदि लागू हो)
      • Briefly explain Housing, Employment, Credit, Social Issues, Elections, or Politics.
    • A/B Test (Optional): (A/B टेस्ट - वैकल्पिक)
      • Mention its use for testing different ad elements.
    • Campaign Budget Optimization (CBO) (Optional but Recommended): (कैंपेन बजट ऑप्टिमाइज़ेशन - CBO - वैकल्पिक लेकिन अनुशंसित)
      • Explain how CBO distributes budget across ad sets for best results.
      • Set daily or lifetime budget.

4. Ad Set Level Configuration (ऐड सेट स्तर कॉन्फ़िगरेशन)

  • Ad Set Naming: (ऐड सेट का नामकरण)
    • Suggest a clear naming convention (e.g., "Audience_Location_Placement").
  • Conversion Location: "Instant Forms" (रूपांतरण स्थान: "इंस्टेंट फ़ॉर्म")
    • This is crucial for Lead Ads.
  • Page Selection: (पेज का चयन)
    • Select the Facebook Page for which you want to run the ad.
    • Important: You must accept Facebook's Lead Ad Terms for the selected page. Show where to do this.
  • Budget & Schedule: (बजट और शेड्यूल)
    • Daily budget vs. Lifetime budget.
    • Start and End dates (याद रखें, भारतीय मानक समय - IST).
  • Audience Targeting: (दर्शकों का लक्ष्यीकरण)
    • Locations: (स्थान) - Country, State, City, Pin Code (भारत में बहुत महत्वपूर्ण).
    • Age & Gender: (आयु और लिंग).
    • Detailed Targeting: (विस्तृत लक्ष्यीकरण)
      • Demographics, Interests, Behaviors.
      • Show examples relevant to common businesses (e.g., "digital marketing," "real estate," "online shopping").
      • Exclusions: (अपवर्जन) - How to exclude irrelevant audiences.
    • Custom Audiences (Optional but Powerful): (कस्टम ऑडियंस - वैकल्पिक लेकिन शक्तिशाली)
      • Retargeting website visitors, customer lists.
    • Lookalike Audiences (Optional): (लुकअलाइक ऑडियंस - वैकल्पिक)
      • Finding new people similar to existing customers/leads.
  • Placements: (प्लेसमेंट)
    • Automatic Placements (Recommended for beginners): (स्वचालित प्लेसमेंट - शुरुआती लोगों के लिए अनुशंसित).
    • Manual Placements: (मैन्युअल प्लेसमेंट) - Facebook, Instagram, Audience Network, Messenger.
    • Explain when to use manual placements (e.g., if you only want Instagram).
  • Optimization & Delivery: (ऑप्टिमाइज़ेशन और डिलीवरी)
    • Explain what "Leads" optimization means.

5. Ad Level Configuration (विज्ञापन स्तर कॉन्फ़िगरेशन)

  • Ad Naming: (विज्ञापन का नामकरण)
    • Suggest a clear naming convention (e.g., "AdCreative_Headline_FormName").
  • Identity: (पहचान)
    • Select your Facebook Page and Instagram Account (if applicable).
  • Ad Setup: (विज्ञापन सेटअप)
    • Format: (प्रारूप) - Single Image/Video, Carousel.
    • Media: (मीडिया) - Upload image/video.
      • Best Practices for Creatives: (क्रिएटिव के लिए सर्वोत्तम अभ्यास)
        • High-quality, relevant, eye-catching.
        • Clear call to action.
        • A/B test different creatives.
    • Primary Text: (प्राथमिक टेक्स्ट)
      • Engaging copy that highlights benefits.
      • Emojis ( sparingly).
      • Hook, problem, solution, CTA.
    • Headline: (हेडलाइन)
      • Strong, benefit-driven headline.
    • Description (Optional): (विवरण - वैकल्पिक)
    • Call to Action (CTA): (कॉल टू एक्शन - CTA)
      • Choose appropriate button (e.g., "Apply Now," "Download," "Get Quote," "Learn More," "Sign Up," "Subscribe").

6. Creating the Instant Form (इंस्टेंट फ़ॉर्म बनाना)

  • Importance: This is where the magic happens for Lead Ads.
  • Form Name: (फ़ॉर्म का नाम)
    • Internal name, clear and descriptive.
  • Form Type: (फ़ॉर्म का प्रकार)
    • More Volume: (अधिक वॉल्यूम) - Easier to complete.
    • Higher Intent: (उच्च इरादा) - Adds a review step, higher quality leads. Recommend "Higher Intent" for better quality.
  • Intro (Optional but Recommended): (परिचय - वैकल्पिक लेकिन अनुशंसित)
    • Headline: (हेडलाइन)
    • Image: (छवि) - From ad or uploaded.
    • Layout: (लेआउट) - Paragraph or Bullet points.
    • Clearly state what the user will get by filling the form.
  • Questions: (प्रश्न)
    • Pre-fill Fields: (पहले से भरे हुए फ़ील्ड)
      • Email, Full Name (most common).
      • Show how to add more: Phone Number, City, Company Name, Job Title, etc. (Explain why you might need specific info).
    • Custom Questions: (कस्टम प्रश्न)
      • Short answer, Multiple choice, Conditional.
      • Example: "Are you looking for 1 BHK, 2 BHK, or 3 BHK?" (for real estate).
  • Privacy Policy: (गोपनीयता नीति)
    • Mandatory! You must link to your website's privacy policy page.
    • Explain its legal importance.
  • Completion: (पूर्णता)
    • Headline: (हेडलाइन)
    • Description: (विवरण) - Thank the user, next steps.
    • Call to Action Button: (कॉल टू एक्शन बटन) - View Website, Download, Call Business.
    • Website Link/Phone Number: (वेबसाइट लिंक/फ़ोन नंबर)
  • Settings: (सेटिंग्स)
    • Sharing: (साझाकरण) - Open or Restricted. Recommend "Open" for wider reach.
    • Field Names: (फ़ील्ड नाम) - Check that they map correctly.

7. Review and Publish (समीक्षा करें और प्रकाशित करें)

  • Go through all campaign, ad set, and ad settings.
  • Check for any errors or missing information.
  • Publish: (प्रकाशित करें) - Submit for review.

8. Managing and Downloading Leads (लीड्स को मैनेज करना और डाउनलोड करना)

  • Where to find leads:
    • Meta Business Suite: (मेटा बिज़नेस सूट) - Recommended for easier access.
    • Publishing Tools (on Facebook Page): (पब्लिशिंग टूल्स - फेसबुक पेज पर)
      • Go to your Page -> Publishing Tools -> Forms Library.
    • Ads Manager: (ऐड्स मैनेजर) - Click on the ad -> Download Leads.
  • Download Options: (डाउनलोड विकल्प)
    • CSV format.
  • Integrating with CRM (Optional but Recommended): (CRM के साथ एकीकृत करना - वैकल्पिक लेकिन अनुशंसित)
    • Briefly mention integrations like Zapier, Make (formerly Integromat), or native CRM integrations for real-time lead sync. (Explain the benefit of immediate follow-up).

9. Optimization & Best Practices (ऑप्टिमाइज़ेशन और सर्वोत्तम अभ्यास)

  • Monitor Performance Regularly: (प्रदर्शन की नियमित रूप से निगरानी करें)
    • CPM, CPC, CPL (Cost Per Lead), Lead Quality.
  • A/B Test Everything: (सब कुछ A/B टेस्ट करें)
    • Headlines, primary text, images/videos, CTAs, form questions, audiences.
  • Improve Lead Quality: (लीड की गुणवत्ता में सुधार करें)
    • Use "Higher Intent" forms.
    • Add relevant custom questions.
    • Be specific in ad copy about what you're offering.
  • Fast Follow-up: (तेजी से फॉलो-अप करें)
    • The quicker you contact a lead, the higher the conversion chance.
  • Exclude Converted Leads: (कन्वर्टेड लीड्स को हटा दें)
    • Use Custom Audiences to exclude people who have already submitted the form to avoid showing them the same ad again.
  • Pixel Integration (for Website conversions, though not directly for Lead Ads): (पिक्सेल इंटीग्रेशन - वेबसाइट कन्वर्शन के लिए, हालांकि सीधे लीड ऐड के लिए नहीं)
    • Briefly mention the Facebook Pixel's role in tracking website actions, even if leads are generated on Facebook, it's good for retargeting and analytics.

10. Conclusion (निष्कर्ष)

  • Recap key benefits.
  • Encourage viewers to start their own campaigns.
  • Offer support/comments section.

Tips for Your Hindi Tutorial:

  • Use Clear and Simple Language: Avoid overly technical jargon where possible, or explain it clearly.
  • Visuals are Key: Show every click, every input field in Ads Manager.
  • Real-Life Examples: Use examples relevant to Indian businesses (e.g., real estate, educational institutes, local services).
  • Address Common Challenges: Like low lead quality or high CPL.
  • Encourage Engagement: Ask viewers to like, share, subscribe, and comment with their questions.
  • Provide Resources: Link to Facebook's official guides (even if in English, they are good references), relevant blog posts, or tools.

By following this comprehensive outline, you can create a highly valuable and effective Facebook Lead Generation Ads Campaign tutorial in Hindi. Good luck!

nolifecare5

Posted by: nolifecare5

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