OpenAI opened self-service access to ChatGPT Ads for Indian businesses in August 2026. Instead of bidding on traditional search keywords, ChatGPT Ads use contextual matching to place your native sponsored card directly below a relevant AI-generated answer.
Here is the step-by-step process to launch your first ChatGPT Ads campaign in India.
1.Create and Verify Your Ads Manager Account:Lock in your currency and country settings carefully.Go to ads.openai.com and sign in with your work email. During setup, you must accurately select India (Country), INR (Currency), and Indian Standard Time—these cannot be changed once the account is created. You will also need to verify your business identity using your registered business name, corporate address, and a valid Indian GSTIN. Verification usually takes 12 to 24 hours.
2.Install Conversion Tracking:Essential before spending any budget.Before creating a campaign, navigate to the Tools section to set up the OpenAI Pixel or Conversions API.
Ensure the pixel is connected to your cookie consent banner to comply with India's data protection regulations.
If tracking e-commerce sales, configure your system to send order amounts in paise, not rupees.
Add UTM parameters to your destination URLs so traffic registers correctly in Google Analytics 4.
3.Structure the Campaign and Budget:Minimum daily budget is ₹725.Click Create Campaign. Choose your objective: Views (CPM), Clicks (CPC), or Conversions (CPA). For Indian accounts, the minimum daily budget required is ₹725. Select your geographic targeting (e.g., Pan-India or specific cities like Bengaluru or Mumbai) and choose whether your ads will appear on Web, iOS, Android, or all three platforms.
4.Write Conversational 'Context Hints':Do not use traditional keyword lists.ChatGPT does not use traditional keyword bidding. Instead, at the Ad Group level, you write Context Hints—plain-language sentences that describe the exact chat scenarios where your product is genuinely helpful.
Avoid keyword stuffing: "CRM software, sales CRM India, best CRM".
Use conversational intent: "Small sales teams in India who are currently tracking leads in spreadsheets and missing follow-ups, looking for a beginner-friendly CRM."
5.Design the Ad Creative:Match the ad copy to the context hints.Your ad will render as a distinct, sponsored box immediately below the ChatGPT response. You will need to provide:
Favicon/Logo: Must be easily legible at a very small size.
Title: Up to 50 characters.
Description: Up to 100 characters.
Square Image Creative.
Landing Page URL: Send users to a specific, highly relevant page (like a cost estimator or targeted landing page) rather than a generic homepage.
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