Social Media & Mobile Marketing: Includes Online Worksheets

 

📘 Social Media & Mobile Marketing: Includes Online Worksheets — Overview of a Marketing Textbook Resource

Title: Social Media & Mobile Marketing: Includes Online Worksheets
Author: Puneet Singh Bhatia
Publisher: Wiley India (2019)
ISBN: 9788126578078 (Wiley India)

📖 What This Resource Is

This is a comprehensive textbook focusing on two major digital marketing areas:

1. Social Media Marketing — how marketers use platforms like Facebook, Instagram, LinkedIn, Twitter and others to connect with audiences, build engagement, and support sales and branding.

2. Mobile Marketing — strategies for reaching audiences through smartphones and other mobile devices, including apps, SMS, email, and mobile-optimized content. (Wiley India)

The book blends both theory and practical application and is structured to help learners understand:

• Key concepts in social media behavior and platforms

• Frameworks and strategies for implementing effective social media campaigns

• The evolution and application of mobile marketing techniques

• How social and mobile marketing work together in today’s digital ecosystem (Wiley India)

📝 Includes Online Worksheets

As the subtitle suggests, this textbook comes with online worksheets that enable learners to:

• Apply concepts actively rather than just read theory

• Work through exercises linked to the chapters

• Practice planning, strategizing, and evaluating marketing activities

• Potentially download or access supplemental materials via URL provided with the book (subject to publisher access) (Wiley India)

These worksheets typically help with tasks like:

• Creating and refining social media strategies

• Assessing mobile user engagement

• Applying marketing frameworks in realistic business scenarios

• Reinforcing learning outcomes from each chapter (Wiley India)

🎯 Who It’s For

This resource is useful for:

• Students studying digital marketing, media, or business

• Marketing professionals looking to sharpen skills in social and mobile domains

• Entrepreneurs and small business owners aiming to apply structured marketing frameworks

• Anyone who benefits from practice-based learning, not just theory (Wiley India)

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📌 Related Resources (Worksheets & Guides)

If you’re interested in similar online worksheets and practical tools for social media and mobile marketing learning:

• HubSpot’s Social Media Workbook — Free downloadable workbook for building strategies and KPIs. (offers.hubspot.com)

• Study.com Quizzes & Worksheets — Online quiz/worksheet activities to test your knowledge of social media and mobile marketing concepts (requires account access). (study.com)

• Generic marketing worksheets — Several free worksheets exist on sites like MyStudies.com covering digital and social media topics. (mystudies.com)

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Let me know if you’d like links to download free worksheets or online resources that complement this book!