Marketing Management Essentials You Always Wanted To Know: A Practical Guide to Strategic Planning, Marketing Budgets, Digital Marketing & Customer Relations (Self-Learning Management)

 

It looks like you’re referring to the book Marketing Management Essentials You Always Wanted To Know: A Practical Guide to Strategic Planning, Marketing Budgets, Digital Marketing & Customer Relations (Self-Learning Management).

Here’s a clear, practical overview of what this book typically covers and who it’s for:

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What the Book Is About

This book is designed as a hands-on introduction to modern marketing management, focusing on real-world application rather than theory-heavy academics. It’s written for self-learners, managers, entrepreneurs, and students who want a structured but accessible guide.

1. Strategic Marketing Planning

• Understanding markets, customers, and competitors

• SWOT and situational analysis

• Defining marketing objectives and KPIs

• Segmentation, targeting, and positioning (STP)

• Aligning marketing strategy with business goals

2. Marketing Budgets & ROI

• How to build a marketing budget

• Cost allocation across channels

• Measuring marketing effectiveness

• ROI, CAC (Customer Acquisition Cost), and LTV (Lifetime Value)

• Avoiding common budgeting mistakes

3. Digital Marketing Essentials

• Overview of digital channels (SEO, social media, email, paid ads)

• Content marketing fundamentals

• Customer journey and funnels

• Data-driven decision-making

• Integrating digital with traditional marketing

4. Customer Relations & Retention

• Customer relationship management (CRM) basics

• Building long-term customer value

• Customer satisfaction and loyalty

• Feedback, service quality, and trust

• Managing brand–customer relationships

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Who It’s Best For

• Beginners in marketing or management

• Entrepreneurs and small business owners

• Non-marketing managers

• MBA or business students looking for a practical refresher

• Professionals transitioning into marketing roles

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Strengths

• Practical, step-by-step approach

• Clear explanations without heavy jargon

• Focus on execution, not just strategy

• Suitable for self-study

Limitations

• Not deeply technical (e.g., advanced analytics or automation)

• Less suited for senior marketers looking for cutting-edge frameworks

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If you’d like, I can:

• 📘 Summarize each chapter in detail

• 🧠 Turn it into study notes or flashcards

• 📊 Create real-world examples or templates (marketing plan, budget, funnel)

• 📝 Help you apply it to your own business or project

Just tell me what you want to do with it.