That's the title of an insightful business book by Bharat Anand, a professor at Harvard Business School.
💡 Core Idea: Focus on Connections, Not Just Content
The central argument of the book is that in the digital age, companies often fall into the "content trap" by obsessing over creating the "best" content or product and trying to preserve its value at all costs.
Anand argues that success is achieved by recognizing and strategically leveraging the power of connections:
User Connections: Content is a means to connect users to one another. Success comes from facilitating user interaction and community, not just the content itself (e.g., social sharing, network effects).
Product Connections (Complements): Value is created by looking beyond the single piece of content/product and seeing what complementary products or services can be offered alongside it to enhance the overall customer experience (e.g., bundling, integrated services).
Functional Connections (Context/Strategy): Companies must avoid a one-size-fits-all approach or blindly copying competitors' "best practices." The right strategy is about understanding the specific context, competitive landscape, and internal links between various decisions.
The book uses compelling case studies from a diverse range of companies, including The New York Times, The Economist, Tencent, and Schibsted, to illustrate these strategic principles in action.
Would you like a deeper dive into one of the key connection types (User, Product, or Functional), or are you interested in finding a video summary of the book?
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