It's important to note that Facebook (Meta) is constantly evolving its monetization programs. As of late 2024 and heading into 2025, the platform is transitioning to a new, unified program called Facebook Content Monetization.
This new program is designed to simplify earning by merging In-Stream Ads, Ads on Reels, and the Performance Bonus into one system that pays creators for Reels, longer videos, photos, and text posts based on performance and engagement.
Here is a complete guide on how to access Facebook Content Monetization tools and the current criteria.
1. Core Steps to Get the Content Monetization Tool
Facebook Content Monetization is currently in a beta phase and is rolling out to creators. The steps to access it involve meeting overall eligibility and then either being invited or expressing interest.
A. Meet Overall Eligibility & Policy Compliance
Before you can use any tool, your Page or Professional Mode Profile must meet Facebook's foundational standards:
Community Standards: Your content must comply with Facebook's basic rules against hate speech, graphic violence, etc.
Partner Monetization Policies: These are higher-level rules for all creators, requiring you to be in good standing, own your content, and be in an eligible country.
Content Monetization Policies: Specific rules for the content itself, focusing on originality and advertiser-friendliness (no unoriginal content, no misleading clickbait, etc.).
Age: You must be at least 18 years old.
Location: You must live in a country eligible for Meta's monetization programs.
B. Check and Apply for the Beta Program (Current Status)
The new Facebook Content Monetization program is invite-only in its initial rollout, but Meta is offering a way to express interest.
Go to your Professional Dashboard or Meta Business Suite.
Navigate to the 'Monetization' tab.
Look for 'Content Monetization' or 'Other Monetization Tools'.
If you are invited: You will see a setup prompt. Click "Set up" to join the program.
If you are not yet invited: Look for an option to "Express interest" or complete the Content Monetization beta interest form.
2. Key Monetization Tools and Criteria (2025 Focus)
While the new Content Monetization program simplifies earning, the specific requirements for other, established tools still exist and serve as milestones.
$\text{Facebook Content Monetization}$ (The New Unified Program)
This program will eventually replace In-Stream Ads and the Performance Bonus. It is performance-based and pays out for a wide range of content formats.
Eligibility: Generally targets creators who were already earning via the older programs. Invitations are being sent to millions of creators.
Monetized Content: Reels, longer videos, photos, and text posts.
Key Focus: Creating high-quality, original content that drives engagement (views, watch time, shares).
$\text{In-Stream Ads}$ (Traditional Video Monetization - Being Phased Out)
As Meta transitions to the unified Content Monetization program, new applications for In-Stream Ads are generally being stopped. Creators are being moved to the new program.
Historically, the criteria for In-Stream Ads (a good benchmark for video monetization) were:
Followers: $\mathbf{10,000\ Page\ followers}$.
Watch Time: $\mathbf{600,000\ total\ eligible\ minutes\ viewed}$ in the last $\mathbf{60\ days}$ (from on-demand, live, or previously live videos).
Active Videos: At least $\mathbf{5\ active\ video\ uploads}$.
$\text{Facebook Stars}$ (Live Streams, Reels, and On-Demand)
Stars are virtual gifts your audience can send you, and they are the lowest barrier to entry.
Followers: $\mathbf{500\ followers}$ for $\mathbf{30\ consecutive\ days}$.
Other: Be $\mathbf{18\ or\ older}$ and live in an $\mathbf{eligible\ country}$.
$\text{Subscriptions}$ (Fan Subscriptions / Exclusive Content)
This tool allows fans to pay a monthly fee for exclusive content and perks.
Followers: $\mathbf{10,000\ followers}$ OR $\mathbf{250+\ return\ viewers}$ in the last 60 days.
Engagement/Watch Time: $\mathbf{50,000\ post\ engagements}$ OR $\mathbf{180,000\ minutes\ watched}$ in the last 60 days.
3. Complete Guide to Preparation and Strategy
To succeed and ensure your eligibility, focus on these actionable steps:
A. Optimize Your Page/Profile
Use Professional Mode: If you use your personal profile, turn on Professional Mode to access the Creator Dashboard, analytics, and monetization tools.
Create a Facebook Page: For most established creators and businesses, a Page is still recommended for advanced tools and team management.
Complete Your Profile: Add a profile picture, cover photo, and a clear bio to build trust and brand identity.
B. Content Strategy for Earning
Prioritize Originality: Facebook's policies heavily penalize non-original content. Create unique videos, photos, and posts. If you use third-party footage, you must transform it with commentary or creative edits to add "significant value."
Focus on Watch Time: For long-form videos (which historically powered In-Stream Ads), keep your content at least 3 minutes long. For Reels, focus on high-quality, entertaining content that encourages replays and shares.
Post Consistently: Regular posting is crucial for building a community and maintaining the watch time/engagement metrics required for all programs.
Go Live: Live video is great for boosting watch time and connecting directly with your audience, which encourages Stars and Subscriptions.
C. Check Your Eligibility Status
Always use the official tools to track your progress:
Log in to $\text{Meta Business Suite}$ or your $\text{Professional Dashboard}$.
Go to the $\mathbf{Monetization}$ tab.
Click $\mathbf{Tools}$ or $\mathbf{Overview}$.
You will see a list of tools:
Tools you can set up: You meet the criteria—click Set up to apply.
Other monetization tools: You do not yet meet the criteria. Click View criteria under each tool to see what is missing.
How to Get Facebook Content Monetization Tool | New Criteria 2025 (Complete Guide)
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