SEO for Beginners - SEO Settings for Blogger - Blogger ADVANCED SEO Settings 2025

 

SEO for Beginners - SEO Settings for Blogger - Blogger ADVANCED SEO Settings 2025

While Blogger doesn't have the same level of built-in SEO tools as platforms like WordPress, you can still optimize your blog to rank well in search engines. The core principles of SEO remain the same, focusing on creating quality content and improving your site's technical health.

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🛠️ Blogger's Built-in SEO Settings

You can find and adjust these settings in your Blogger dashboard to lay a solid foundation for SEO.

• Meta Tags: Enable the "Search Description" option in your Settings > Search preferences menu. This allows you to add a custom meta description for your entire blog and for individual posts. Your meta description should be a compelling, keyword-rich summary of your content (under 160 characters) that encourages clicks.

• Custom URLs: Always edit your post's permalink to be short, descriptive, and include your target keyword. For example, change yourblog.com/2025/08/post-title-with-random-numbers.html to something like yourblog.com/blogger-seo-guide.html.

• Robots.txt: This file tells search engine crawlers which pages to crawl and which to ignore. In Settings > Search preferences > Custom robots.txt, you can create a custom robots.txt file to control crawling. For beginners, the default settings are usually sufficient, but advanced users can use this to block low-value pages from being indexed.

• Search Console: Connect your Blogger blog to Google Search Console. This is a crucial step that allows you to monitor your site's performance, see which keywords you're ranking for, and identify any crawl errors. Use the Search Console to submit your sitemap for better indexing.

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✍️ On-Page SEO for Blogger Posts

On-page SEO refers to the optimizations you make directly on your blog posts. This is where you can have the most impact on your rankings.

• Keyword Research: Use a keyword research tool (like Semrush or Ahrefs) or Google's own tools to find keywords your target audience is searching for. Focus on long-tail keywords, which are more specific phrases with less competition.

• High-Quality Content: Create in-depth, original, and valuable content that satisfies the user's search intent. Google prioritizes content that is helpful and trustworthy. Aim for posts that are at least 1,500 words to provide comprehensive coverage of a topic.

• Strategic Keyword Placement: Naturally include your main keyword in key areas:

  • Post Title: Your main keyword should be in the title, ideally at the beginning.

  • First Paragraph: Include the keyword within the first 100 words of your post.

  • Headings (H1, H2, H3): Use headings to structure your content and include your keyword and related terms in some of them.

  • Meta Description: As mentioned, this should be a concise summary with your keyword.

• Image Optimization: Give your images descriptive file names (e.g., blogger-seo-settings.png not IMG_123.jpg) and fill out the Alt Text field with a brief description that includes a relevant keyword. This helps search engines understand what your image is about.

• Internal and External Links: Link to other relevant posts on your blog to improve site navigation and distribute authority. Also, link out to high-quality, authoritative external sources to support your content and show credibility.

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🚀 Advanced SEO Techniques

For users who want to go beyond the basics, these advanced strategies can significantly boost your blog's visibility.

• Optimize for E-E-A-T: Google's E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) guidelines are more important than ever. To demonstrate this, cite your sources, link to reputable websites, and write from a place of genuine knowledge.

• Schema Markup: While Blogger's built-in options are limited, you can manually add schema markup to your blog's HTML. This code helps search engines better understand your content, which can lead to rich snippets and better visibility in search results.

• Site Speed and Mobile-Friendliness: Optimize your blog's loading speed by using lightweight themes and compressing images. Ensure your design is responsive so it displays correctly on all devices, as Google uses mobile-first indexing.

• Backlinks: Backlinks are links from other websites to yours. They act as a vote of confidence and are a major ranking factor. To get backlinks, create high-quality content that other bloggers and websites will want to link to. Guest posting is also an effective way to earn links.