External Linking कैसे करें? Paid Blogging Course 2025

 

External Linking कैसे करें? Paid Blogging Course 2025 

Certainly, let's break down how to do external linking, especially within the context of a "Paid Blogging Course 2025."

External linking (also known as outbound linking) is the practice of linking from your website to another website. It's crucial for several reasons:

• SEO (Search Engine Optimization): While you might think linking out hurts your site, it actually signals to search engines that your content is well-researched and provides value by referencing authoritative sources. It can indirectly boost your own site's authority.

• Credibility & Authority: When you link to reputable sources, you demonstrate that your information is backed by evidence and research, increasing trust with your readers.

• Reader Value: Providing links to additional resources or definitions helps your readers get a more complete understanding of the topic, making your content more useful.

• Networking & Relationships: Linking to other bloggers or websites can sometimes lead to them linking back to you, fostering valuable relationships within your niche.

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How to Do External Linking (Practical Steps)

Here's a step-by-step guide on how to implement external links, applicable to any blogging platform (WordPress, Blogger, custom CMS, etc.):

1. Identify the Anchor Text:

   • What is it? Anchor text is the visible, clickable text in a hyperlink.

   • Best Practice: Choose descriptive and relevant anchor text that accurately reflects the content of the page you're linking to. Avoid generic phrases like "click here" or "learn more."

   • Example: Instead of "Click here for more on SEO," use "learn more about advanced SEO strategies."

2. Find the Target URL:

   • Locate the exact URL of the page you want to link to. Ensure it's a stable, live page and not a broken link.

3. Select the Text to Link:

   • In your blog post editor, highlight the anchor text you've chosen.

4. Click the Link Icon:

   • Most text editors (including WordPress's Gutenberg editor, classic editor, or similar for other platforms) have a "link" icon (often represented by a chain link symbol). Click this icon.

5. Insert the URL:

   • A field will appear where you can paste the target URL.

6. Configure Link Settings (Important!):

   • Open in a new tab/window: Highly recommended for external links. This ensures that when readers click the link, your website remains open in their original tab, preventing them from leaving your site entirely. Look for an option like "Open link in a new tab" or "Target: _blank".

   • Add rel="noopener noreferrer" (Often Automatic): For security and performance, WordPress and many other modern CMS automatically add rel="noopener noreferrer" when you choose to open links in a new tab. If not, it's good practice to add these.

     • noopener: Prevents the new tab from being able to control the original tab, a security measure.

     • noreferrer: Prevents the new tab from knowing which page referred it, also for security/privacy.

   • Add rel="nofollow" (When Necessary):

     • What is it? A nofollow attribute tells search engines not to pass "link equity" (PageRank) from your site to the linked site.

     • When to use it:

       • Sponsored/Paid Links: Any link where you've received compensation (money, product, service) should be nofollow or, even better, rel="sponsored".

       • User-Generated Content: If users can post links on your site (e.g., comments), nofollow can prevent spam and protect your SEO.

       • Untrusted Sources: If you need to link to a site but don't want to vouch for its content or authority.

     • How to add it: In some editors, there's a checkbox for "nofollow." In others, you might need to switch to a "text" or "HTML" view and manually add rel="nofollow" within the <a> tag:

       <a href="https://example.com" target="_blank" rel="nofollow noopener noreferrer">Anchor Text</a>

7. Test the Link:

   • After adding the link, preview your post and click on the link to ensure it works correctly and opens in a new tab (if you configured it to).

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External Linking in a "Paid Blogging Course 2025" Context

A good "Paid Blogging Course 2025" will likely emphasize the following regarding external linking:

• Strategic Linking: It's not just about linking; it's about linking strategically.

  • Quality over Quantity: Focus on linking to high-quality, authoritative, and relevant sources rather than just adding a lot of links.

  • Relevance: Ensure the linked content is genuinely relevant and adds value to your reader's understanding of your topic.

  • Diversity: Link to a variety of sources (research papers, established news sites, reputable industry blogs, official company pages, etc.) to show comprehensive research.

• Competitive Analysis: The course might teach you to analyze competitors' external linking strategies to see what sources they reference and if there are opportunities for you to link to even better ones.

• Broken Link Management: A paid course should cover how to regularly check for and fix broken external links on your site, as these negatively impact user experience and SEO. Tools like Ahrefs, SEMrush, or free online broken link checkers can help.

• Monetization & Disclosures: For paid links or affiliate links, the course will heavily emphasize proper disclosure (rel="sponsored" or rel="nofollow") and clear disclaimers to comply with advertising regulations (e.g., FTC guidelines in the US, ASCI in India).

• Building Relationships: Beyond just SEO, a course might teach you how to use external linking as a way to "network" – linking to other valuable content in your niche can sometimes lead to reciprocal links or collaborations.

• User Experience (UX): Always consider the user. Does the link genuinely enhance their experience? Is it clear what they're clicking on?

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By following these guidelines, you'll be able to effectively use external linking to improve your blog's SEO, credibility, and overall value to your readers. A good paid blogging course will delve into these points in much greater detail, often with practical exercises and case studies.