Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) by Ann Handley

 

Okay, you've provided the title of the book: "Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business" by Ann Handley and C.C. Chapman, which is part of the "New Rules Social Media Series".

Here's some information about this influential book:

1. Authors: Ann Handley (Chief Content Officer of MarketingProfs) and C.C. Chapman (marketing consultant, speaker, and author).
2. Core Concept: The book serves as a comprehensive guide to content marketing. It argues that businesses should stop traditional hard-selling and instead create valuable, relevant, and engaging content online to attract and retain customers. The focus is on becoming a publisher of quality information rather than just a seller of products/services.
3. Key Topics Covered:
   • The "Content Rules": Foundational principles for creating compelling content.
   • Finding Your Voice: Developing an authentic and unique brand personality through content.
   • Specific Content Formats: Detailed advice on creating various types of content mentioned in the subtitle (blogs, podcasts, videos, ebooks, webinars, photos, presentations, etc.).
   • Understanding Your Audience: Creating content that specifically addresses customer needs and interests.
   • Repurposing Content: Strategies for adapting content across different platforms and formats.
   • Promoting Content: How to ensure your content reaches the intended audience.
   • Real-world Examples: Case studies illustrating how businesses successfully use content marketing.
4. Target Audience: Marketers, small business owners, entrepreneurs, bloggers, social media managers, and anyone involved in creating online content for a brand or business.
5. Significance: "Content Rules" is considered one of the foundational texts in the field of modern content marketing. Published around 2010/2011, it helped define and popularize the idea that "content is king" and that providing value through information is a powerful way to build trust and drive business.
6. Series Context: Being part of the "New Rules Social Media Series" (often associated with David Meerman Scott, who wrote the foreword), it aligns with the philosophy of adapting marketing strategies for the digital age, emphasizing direct engagement and value creation over traditional advertising interruptions.

In essence, the book provides a practical framework and actionable advice for developing and executing a successful content marketing strategy across multiple digital channels.