MARKETING STUDY CASES FOR PEOPLE WHO WANT TO IMPROVE THEIR ENGLISH LANGUAGE SKILLS VOLUME Ι

 

Absolutely! Let's craft some marketing study cases designed to improve English language skills. We'll focus on clear language, common marketing terms, and scenarios that encourage discussion and analysis.

Volume I: Foundational Concepts & Everyday Marketing

Case 1: The Local Coffee Shop's Social Media Dilemma

• Scenario:

  • "The Daily Grind" is a small, independent coffee shop in a bustling neighborhood. They make excellent coffee and pastries but struggle to attract new customers.
  • Their social media presence is inconsistent. They post blurry photos of their drinks with vague captions like "Good coffee!"
  • They want to increase foot traffic and build a loyal customer base.

• Language Focus:

  • Vocabulary: foot traffic, loyal customer base, inconsistent, vague, target audience, brand image, engagement, call to action.
  • Grammar: Present simple (describing current actions), present continuous (describing ongoing problems), modal verbs (should, could, might for suggestions).
  • Phrases: attract new customers, build a brand, drive sales, create a buzz, improve engagement.

• Discussion Questions:

  1. What are the problems with "The Daily Grind's" current social media strategy?
  2. Who is their target audience? What kind of people live in the neighborhood?
  3. What kind of content should they post? Give examples.
  4. How could they improve their brand image online?
  5. What is a "call to action," and what might be a good one for "The Daily Grind?"
  6. create a sample social media post that would be a good improvement.

Case 2: The New Eco-Friendly Water Bottle

• Scenario:

  • "AquaPure" has launched a new water bottle made from recycled ocean plastic.
  • They want to emphasize the environmental benefits and appeal to health-conscious consumers.
  • Their initial marketing campaign focused solely on technical specifications, and sales are low.

• Language Focus:

  • Vocabulary: eco-friendly, recycled, sustainable, technical specifications, value proposition, marketing campaign, consumer behavior, environmental benefits.
  • Grammar: Past simple (describing the launch), present perfect (describing current results), comparative adjectives (better, more sustainable).
  • Phrases: appeal to a target market, highlight the benefits, create a compelling message, understand consumer needs, generate sales.

• Discussion Questions:

  1. Why is focusing only on technical specifications not effective?
  2. What is the value proposition of "AquaPure?"
  3. How can they highlight the environmental benefits in a more engaging way?
  4. What kind of marketing campaign would be more effective?
  5. How can they understand consumer needs better?
  6. Write a short paragraph describing the ideal customer for the Aquapure water bottle.

Case 3: The Launch of a Local Bakery's Delivery Service

• Scenario:

  • "Sweet Surrender" bakery, known for its delicious cakes, wants to launch a delivery service.
  • They need to inform their existing customers and attract new ones.
  • They have a limited budget for marketing.

• Language Focus:

  • Vocabulary: delivery service, limited budget, local advertising, customer loyalty, promotional offer, word-of-mouth, distribution.
  • Grammar: Future simple (describing future plans), conditional sentences (if/then for promotional offers), imperative sentences (for instructions).
  • Phrases: launch a service, reach a wider audience, generate interest, build customer loyalty, offer a discount.

• Discussion Questions:

  1. What are the advantages of a delivery service for "Sweet Surrender?"
  2. What local advertising strategies could they use with a limited budget?
  3. What kind of promotional offer would be attractive?
  4. How can they encourage word-of-mouth marketing?
  5. What are the logistical considerations of a delivery service?
  6. create a flyer or short social media post advertising the new delivery service.

How to Use These Cases for Language Improvement:

• Reading Comprehension: Read the case scenarios carefully.
• Vocabulary Building: Identify and define unfamiliar words.
• Grammar Practice: Analyze the grammatical structures used.
• Speaking Practice: Discuss the questions in pairs or groups.
• Writing Practice: Write responses to the questions or create marketing materials.
• Listening Practice: Listen to podcasts or videos about marketing and relate them to the case studies.

By engaging with these marketing study cases, learners can improve their English language skills while gaining valuable insights into the world of marketing.